Social@Ogilvy
Wynn Las Vegas Brand Strategy
In 2013, I completed a social property assessment for Wynn Las Vegas on behalf of the Ogilvy team. The analysis, known as a 'Brand Print' at Ogilvy, was conducted prior to strategy development and tactical planning. The extensive audit looked at the brand's social architecture, online content, community management, online word-of-mouth and SEO to determine Wynn's existing social presence as compared to the competitive landscape. After completion of the audit, the insights were utilized to develop a social and digital strategy for Wynn Las Vegas and achieve key brand objectives online.