PRESS
Centr by Chris Hemsworth- Entrepreneur Magazine Cover Story
The Entrepreneur cover story was part of Centr’s brand repositioning strategy, which included launching new branding, fitness equipment under the Centr brand name, and all-new fitness accessories in retail. The cover story was part of a PR blitz in September 2023 that included headlining Brandweek and hosting a live shopping event with People Magazine and Walmart.
LA Clippers- Sports Illustrated Cover Story
The Sports Illustrated cover story accompanied the breakthrough brand campaign featuring Kawhi Leonard and Paul George at the start of the 2019-20 season. The Clippers’ cover feature coincided with the launch of the 2019-20 season, a major moment of recognition and a pivotal part of the communication strategy reinventing the Clippers brand and team identity.
The Bouqs Company: Holiday Campaign
The content strategy for our 2017 holiday campaign was to take a curated, modern approach to holiday styling, while empowering our customers to cultivate their own style and holiday celebrations with our products. Customer and cultural insights informed my strategy development, and I led the execution of content. Our approach was ultimately featured in The New York Times, and one of our assets was used in the article's cover photo. The article appeared online and in the NYT's Sunday edition in print.
The Bouqs Company: Instagram Beta Partner
While leading integrated marketing for The Bouqs Company, I worked closely with partners at Facebook and Instagram to secure whitelisting for new features, enabling an always-on approach to testing, learning, and optimizing content for engagement.
Tillamook 2016 Campaign launch: Goodbye Big Food, Hello Real Food
Real-time social activation during the Oscars broadcast garnered press across trade media. The activation leaned into nominated films to support the launch of Tillamook’s Goodbye Big Food, Hello Real Food campaign.
AWARDS
LA Business Journal 2022 Women’s Leadership Symposium Nominee
Brand Innovators 40 Under 40 Southwest Class of 2019
Shorty Award: Best Instagram Presence of 2016
Shorty & Webby Awards: Fill the Plate
Finalist- Best Use of Emojis
Gold Distinction in Online Community
Shorty Social Good Best Campaign on a Shoestring
Shorty Social Good Category Winner: Food & Beverage
Shorty Social Good Cause Winner: Poverty & Hunger
Shorty & Webby Awards: Goodbye Big Food, Hello Real Food Social Launch
Shorty Bronze distinction in short form video
