I am a passionate brand builder and marketing professional. My experience to-date has equipped me with a diverse skill set and knowledge of the omnichannel landscape. Spending ten years in advertising and working at some of the best agencies around, I learned how to be an effective communicator and strategist. I'm data-driven and love mining for insights to inform strategy. I believe thoughtful strategy development is the foundation of successful brand storytelling and building lasting relationships with customers.
I also believe in the power of technology and how the application of digital tools can help brands connect with people. I stay abreast of the always changing digital and social landscapes to maximize content effectiveness and distribution.
In my current role as Director of Brand and Integrated Marketing at The Bouqs Company, I steer the brand by building our marketing campaign strategies and partnering with cross-functional departments to create integrated, meaningful interaction with new and existing customers.
A few other things to know about me:
When I'm not working in marketing, I'm making (and eating) pie. I'm currently working on a passion project in partnership with my beloved Nana to bring her successful pie company back to life .... more coming soon.