Social@Ogilvy

Wynn Las Vegas Brand Strategy 

In 2013, I completed a social property assessment for Wynn Las Vegas on behalf of the Ogilvy team. The analysis, known as a 'Brand Print' at Ogilvy, was conducted before strategy development and tactical planning. The extensive audit examined the brand's social architecture, online content, community management, online word-of-mouth, and SEO to assess Wynn's existing social presence.

After completing the audit, the insights were utilized to develop a social and digital strategy for Wynn Las Vegas, aiming to achieve key brand objectives online.