In my role at The Bouqs Company, I led the integrated marketing team. My strategic approach helped build the brand through owned, earned, and paid media channels, contributing to over $25 million in revenue growth during my tenure.

I adopted a social-first approach to brand building, aiming to disrupt the direct-to-consumer floral category. Traditional brands had long dominated the category, but The Bouqs Company had a unique opportunity to disrupt the market with its farm-to-consumer approach, modern branding, and innovative floral designs.

I worked closely with the merchandising team to create seasonal floral collections, akin to those in the fashion world, to generate excitement and help cut through with trending arrangements that the millennial customer sought out.

The strong merchandising strategy, coupled with beautiful assets and socially native distribution, helped double The Bouqs’ Instagram following during my time leading social media.

I led the brand strategy for all seasonal campaigns and oversaw e-commerce and brand photo shoots, leading styling, art direction, and post-production.

A highlight of campaign was the 2017 Valentine’s Day strategy featuring Bobby Berk, a leader in style and culture at the time, with the success of Netflix’s Queer Eye. The campaign featured social-first content, amplified through The Bouqs and Bobby’s channels.

One of our most successful campaigns was the 2017 holiday campaign. Historically, The Bouqs’ significant seasonal moments were Valentine’s Day and Mother’s Day. For the 2017 holiday campaign, we aimed to establish The Bouqs Company as a go-to destination for holiday hosts to style their homes. The campaign was a success with 40% YoY revenue growth and a piece in the New York Times celebrating the intentional, understated approach we took to holiday decor.

To grow The Bouqs brand, my key channel unlocks were:

-Building a strong social presence through partnerships. I focused heavily on growing our creator program. Building a network of over 1,000 partners in 2 years.

-Leveraging the disruptive brand strategy and creative execution in paid media assets that broke through more cost-effectively, reducing CAC by over 50%.