During my time at the LA Clippers, I led a breakthrough brand campaign accompanying the mega-star acquisitions of Kawhi Leonard and Paul George in the 2019-20 season.

The job to be done: position the Clippers as the LA team. Show Los Angeles what the future of basketball looks like in the city.

The campaign was one of the most elevated, brand-forward campaigns ever in the NBA. Helping define not only a season, but a turning point in the Clippers’ legacy.

Watch the brand anthem film HERE. This ran across broadcast and online media.

Watch the in-arena ‘amp’ film HERE. This played to hype Clippers fans before tip-off.