Freelance Consulting

Avalon Hotel Social Media 

In March 2015, Proper Hospitality launched a rebrand of Avalon Hotel Beverly Hills and the Viceroy Palm Springs (renamed Avalon Hotel Palm Springs). I joined the team as a social media consultant assisting with overall social strategy, content creation, and community management.

Over the course of six months, we established a new channel presence for Avalon Hotel and launched social media channels for the Palm Springs restaurant, Chi Chi. We also tripled the size of Avalon Hotels' social community and doubled @AvalonHotels' Instagram presence in just 3 months. We also co-created content with social influencers, like Cal Bingham and How You Glow to gain relevancy in the LA community.

Photos courtesy of Cal Bingham Photography.